OUR STORY

As a 21st century woman, caring for your skin as part of your daily routine can be difficult. You want tried-and-tested products that are convenient, affordable, and most importantly, effective. You need a brand that understands the unique challenges you face, and can provide solutions to help you look and feel your best while you're juggling the demands of work, family, and everything else life throws your way. But with an overwhelming array of skincare products on the market, how can you know which ones are right for you?

In recent times, “natural” has become a hyper-trendy buzzword in the beauty and skincare industries. But not all natural ingredients are created equal. Many natural ingredients can be harmful to the skin compared to their non-natural counterparts. Because they come straight from nature, natural ingredients contain various components that can each cause irritation to the skin. Unfortunately, all too often, brands are happy to take advantage of consumers, by making false claims and promoting ingredients that are not only ineffective but sometimes even dangerous.

For example, many brands make the claim that they are “fragrance-free” and use essential oils instead because they are natural. However, they don’t tell consumers that essential oils are more likely to cause allergic reactions, especially when used at the wrong concentration. Or they create products that are “Sulfate-Free” but the ingredients they replace them with are harsher on the skin and can disrupt the skin barrier.

Simply put, we don’t believe that natural ingredients are bad. In fact, classifying ingredients as “good” or “bad” without scientific data is precisely the kind of thinking we hope to move away from in an effort to see transformation within the industry. Formulations should be made with the right ingredients, in the right concentrations, and the right combinations to be safe and effective.

Founded on the principles of science, The Tough Woman was created with one mission in mind: to provide everyday women with science-backed skincare products that are safe, affordable, and effective. We refer to scientific data and do not restrict ourselves to a limited selection of ingredients simply because they’re on-trend. Rather, we utilize cutting-edge research and unbiased scientific data to guide our thinking, formulating superior-quality products that are safe for regular use and consistently effective.

Our philosophy is simple: Accessible, safe, and results-driven skincare products should be the norm—not the exception. With this philosophy at the core of everything we do, we will continue to develop new products and formulations that serve as game-changers in the skincare industry, setting a new standard for what it means to be a beauty brand that’s tough enough to stand up to the challenges of the modern woman.